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Advertise

— circulation & distribution —

Trend’s mission is to explore and celebrate New Mexico’s uniqueness while emphasizing its timeless aesthetic and evolving contemporary art forms. Trend fills a unique niche, reflecting the distinctive expressions that flow throughout this artistic community. Trend shows the region—and the rest of the world—the best of what’s happening in Santa Fe, Taos, and Albuquerque.

• Trend magazine is published four times a year, and copies are available throughout New Mexico and nationwide.

• Trend Spring, April through June; Trend Summer, July through September; and Trend Fall, September through December, each with a distribution of 25,000 copies.

• Santa Fe Trend Winter Lookbook features art, design, lifestyle, and cuisine photo essays, with 35,000 copies distributed from December 2016 through  September 2017.

• Trend magazine reaches an educated, informed, affluent readership with insightful, engaging editorial content focused on art, design, architecture, interiors, and lifestyles.

• Readers average one hour or more per issue, based on Trend’s reader survey.

• Advertisers are provided complimentary copies to give to their clients.

Trend distributes 10,000 copies to select local and national newsstands, and by mail to subscribers, including homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders. Trend is also distributed at local and national art fairs, and at design and cultural events.  

An additional 15,000 (Spring, Summer, and Fall) and 25,000 (Winter) complimentary copies are distributed in Santa Fe, Albuquerque, and Taos at the cities’ finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, restaurants, industry design shows, title companies, vacation- home rentals, and the offices of architects, builders, and designers.

Upholding the highest of journalistic standards, Trend conveys the art of living well through stunning photography, provocative features, and reader-friendly departments, all designed to surprise, delight, and inform. Nowhere else in the world is there such a fascinating intermingling of cultural influences, tradition, and innovation. In the pages of Trend you’ll find the entire spectrum of art, architecture, design, cuisine, and people that make Santa Fe and the Southwest a mecca for design and art lovers around the world.

 

— space reservations and deadlines —

 

 Santa Fe Trend Winter Lookbook – 2016/2017 

Magazine space reservation and art advertorial materials due November 8, 2016 

Press-ready ads due no later than November 10, 2016 Issue distributed December 2016–September 2017

 

Trend – Spring 2017 

Magazine space reservation, art and restaurant advertorial materials, and art bonus materials due March 10, 2017 

Press-ready ads due no later than March 15, 2017 Issue distributed late April 2017–June 2017

 

Trend – Summer 2017 

Magazine space reservation and art and restaurant advertorial materials due June 1, 2017 

Press-ready ads due no later than June 8, 2017 

Issue distributed late July–September, 2017

 

Trend – Fall 2017 

Magazine space reservation and Trend designer bonus materials due August 8, 2017 

Press-ready ads due no later than August 17, 2017 

Issue distributed September 15–December 15, 2017

 

For ad coordination or production assistance contact:
Jeanne Lambert at 505-702-8594 or trendjeanne@gmail.com 
Send artwork by mail to: Trend Magazine, P.O. Box 1951, Santa Fe, NM 87504-1951

— payment —

A 50% deposit is due upon signing a contract. The balance is due with the submission of ad artwork.
Ads not paid in full by the artwork deadline will be pulled unless prior written arrangements are approved by the publisher. Deposits will be forfeited unless such arrangements have been made.
Advertisers receive a 5% discount for prepayment of 4x annual contracts.

ADVERTISING RATES

1x rates

2x or 3x rates

4x rates

Full Page

$3,000

$2,500

$2,000

2/3 Page

$2,500

$1,750

$1,500

1/2 Page

$2,000

$1,500

$1,250

1/3 Page

$1,500

$1,250

$1,000

Page One

$3,500

$3,000

$3,000

Inside Front Cover

$4,500

$4,000

$4,000

Inside Back Cover

$4,000

$3,500

$3,000

Back Cover

$6,000

$5,500

$5,500

Two-Page Spread

$5,500

$5,000

$4,000

  • Ads purchased at the two-, three-, or four-time rate must run in consecutive issues from the contract date.
  • All advertising rates are net of agency commission.
  • Ad prices do not include production or photography.
  • Other than the covers, no position will be guaranteed unless 10% is added to the above rates.
  • Specifications and rates are available at Trendmagazineglobal.com. Click on the Advertise tab.
  • Ad pricing includes a link to your website and all social media platforms.

 

ADVERTORIALS*

 

1x rates

2x or 3x rates

4x rates

Two-page spread

$6,000

$5,500

$5,000

Full Page

$3,500

$3,000

$2,500

1/2 Page

$2,500

$2,000

$1,750

An advertorial is advertising in “article” format. Trend advertorial rates include writing and production. Advertisers have the option of providing their own photography and copy, or copy will be  written by an official Trend writer at no additional charge. (Please reference the format layout). All Trend advertorials are identified with an “advertisement” header at the top of each page.
*only available as visual advertorials in the Annual Lookbook (no words).

— artwork submission —

Please send press-quality pdf ads to: trendjeanne@gmail.com.

Please send an email request for a link to upload your ad on our FTP to trendjeanne@gmail.com. We will confirm that your ad was received and contact you if there are any problems.

All color-critical ads, especially those that include artwork, must be submitted with SWOP color proofs.
Proofs can be obtained from Fire Dragon Color, 2754 Agua Fria Street, Santa Fe.
Ask for special Trend pricing. Once you approve the proof, please leave it at Fire Dragon for pickup.

Contact John Vokoun at 505-699-0850 or john@firedragoncolor.com.

Detailed ad specs are posted at Trendmagazineglobal.com.

For artwork provided on disk, or for color proofs not obtained from Fire Dragon, please send to Trend Magazine, P.O. Box 1951, Santa Fe, NM 87504-1951

— Trend advertising design pricing —

Trend can design and produce your ad for you, for an additional fee. Our ad production fees are as follows:

  • Full page: $400
  • Two-thirds page: $300
  • Half page and one-third page: $250

For more information, contact santafeTrend@gmail.com

Or, if you would like design assistance with your ad, you can contact our Art Director Janine Lehmann at 505-466-1912 or jdlgraphix@comcast.net for information and pricing.

— bonus sections —

The Trend Fall issue will feature special advertiser bonuses in the Trendsource special section.

Trend Fall: Trendsource design bonus focuses on the latest design concepts. This eye-catching section will highlight our advertisers as the source of creative design, superb craftsmanship, and stellar merchandise. When you purchase a half-page (or larger) ad in two consecutive issues, we will include your business in this design-focused bonus. With its own section cover and creative content, this section within the magazine will feature products and services from home furnishings, design, and building advertisers.

Trend ’s Real Estate bonus will also include one-, two-, and four-page advertorials featuring magnificent homes for sale.

Spring, Summer, and Fall issues of Trend magazine now feature artist and restaurant advertorials. A full page costs $3,000, while a two-page ad is $5,500. Prices include photography and production. These ads must follow the format shown in the current issue.

 

— sales representatives —

For space reservations, contact your Trend sales representative:

Cynthia Canyon: 505-470-6442, santafetrend@gmail.com

Judith Leyba: 505-820-6798, miloleyba@gmail.com

Christopher Dempsey: 505-795-2667, cdempseytrend@gmail.com

Charissa Gregoricus: 505-603-4240, charissatrend@gmail.com

Anya Sebastian: 505-920-9700, scribe505@fastmail.net

 

— photography —

Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.

Advertiser Bonuses