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Category: Featured Articles

Bart Prince


Bart Prince

Like many middle-class Albuquerque neighborhoods, Las Alturas exhibits a quietly gentrified uniformity, with kelly-green lawns and blooming gardens fronting the overwhelmingly Pueblo, Territorial, or brick-and-stucco Ranch style homes. There are a few standouts—like the elegantly modern pop of steel and glass with knife edgedcorners—along with a few head-scratchers, such as the mini Mediterranean villa with a massive red-tiled roof that can probably be seen from outer space.

But there is nothing quite like the two-story composition of concrete block, corrugated metal, and sage-green stucco that sits on—or soars above, depending on your point of view—a slightly elevated, narrow strip of what was one of Las Alturas’s few remaining residential lots in the 1990s. Designed and built in 1993 by Bart Prince for Christopher Mead, Regents’ Professor of Architecture and Professor of Art History at the University of New Mexico, and his wife, photographer Michele Penhall, the home at first seems like a totally alien construct.



Advertise in Trend

— circulation & distribution —

Trend’s mission is to explore and celebrate New Mexico’s uniqueness while emphasizing its timeless aesthetic and evolving contemporary art forms. Trend fills a unique niche, reflecting the distinctive expressions that flow throughout this artistic community. Trend shows the region—and the rest of the world—the best of what’s happening in Santa Fe, Taos, and Albuquerque.

• Trend magazine is published two times a year, and copies are available throughout Santa Fe, Albuquerque and Taos as well as nationwide through subscription.

 Trend Summer, June through September, with a distribution of 20,000 copies.

• Trend Fall, late September through April, with a distribution of 20,000 copies.

• Readers average one hour or more per issue, based on Trend’s reader survey.

• Advertisers are provided complimentary copies to give to their clients.

Trend distributes by mail to subscribers, including homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders. Trend is also distributed at local and national art fairs, and at design and cultural events.

20,000 (Summer, or Fall) complimentary copies are distributed in Santa Fe, Albuquerque, and Taos at the cities’ finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, restaurants, industry design shows, title companies, vacation-home rentals, and the offices of architects, builders, and designers.

Upholding the highest of journalistic standards, Trend conveys the art of living well through stunning photography, provocative features, and reader-friendly departments, all designed to surprise, delight, and inform. Nowhere else in the world is there such a fascinating intermingling of cultural influences, tradition, and innovation. In the pages of Trend you’ll find the entire spectrum of art, architecture, design, cuisine, and people that make Santa Fe and the Southwest a mecca for design and art lovers around the world.

— space reservations and deadlines —

Trend – Summer Lookbook 2019
Magazine space reservation and advertorial materials due April 25, 2019
Press-ready ads due no later than April 30, 2019
Issue distributed June 7, 2019–September 25, 2019


Trend – Fall 2019

Magazine space reservation and Trend designer bonus materials due August 20, 2019
Press-ready ads due no later than August 25, 2019
Issue distributed September 28, 2018–April, 2019

— payment —

A 50% deposit is due upon signing a contract. The balance is due with the submission of ad artwork.
Ads not paid in full by the artwork deadline will be pulled unless prior written arrangements are approved by the publisher. Deposits will be forfeited unless such arrangements have been made. Advertisers receive a 5% discount for prepayment of 2x annual contracts.













Summer and Fall issues of Trend magazine now feature artist and restaurant advertorials. A full page costs $3,000, while a two-page ad is $5,500. Prices include photography and production. These ads must follow the format shown in the current issue.  An advertorial is advertising in “article” format. Trend advertorial rates include writing and production. Advertisers have the option of providing their own photography and copy, or copy will be written by an official Trend writer at no additional charge. (Please reference the format layout). All Trend advertorials are identified with an “advertisement” header at the top of each page.

— artwork submission —

Please send press-quality PDF ads to: production@santafetrend.com by email, or, for large files, you can use an FTP site like dropbox.com or hightail.com.

We will confirm that your ad was received and contact you if there are any problems.


— Trend advertising design pricing and advertising assistance —

Trend can design your ad for you for an additional fee:
Full page: $300
Two-thirds page: $250
Half-page and one-third page: $200

If you would like design or production assistance with your ad, contact our Production Department at or production@santafetrend.com for information and pricing.


— bonus sections —

Trend’s Real Estate bonus will also include two, three and four-page advertorials featuring magnificent homes for sale. Ask for pricing special on in house designed displays.


— sales representatives —

For space reservations, contact your Trend sales representative:

Cynthia Canyon, 505-470-6442, santafetrend@gmail.com

Anya Sebastian, 505-920-9700, scribe505@fastmail.net

Skip Whitson, 505-660-0704, info@sunbooks.com

Benita Angel Sandoval, 505-690-7222, angelsndvl87@gmail.com

Kelsey Rust, 505-715-0241, kelseyrust0610@gmail.com


— photography —

Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.

Santa Fe TREND Annual Lookbook