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Category: Featured Articles

Bart Prince


Bart Prince

Like many middle-class Albuquerque neighborhoods, Las Alturas exhibits a quietly gentrified uniformity, with kelly-green lawns and blooming gardens fronting the overwhelmingly Pueblo, Territorial, or brick-and-stucco Ranch style homes. There are a few standouts—like the elegantly modern pop of steel and glass with knife edgedcorners—along with a few head-scratchers, such as the mini Mediterranean villa with a massive red-tiled roof that can probably be seen from outer space.

But there is nothing quite like the two-story composition of concrete block, corrugated metal, and sage-green stucco that sits on—or soars above, depending on your point of view—a slightly elevated, narrow strip of what was one of Las Alturas’s few remaining residential lots in the 1990s. Designed and built in 1993 by Bart Prince for Christopher Mead, Regents’ Professor of Architecture and Professor of Art History at the University of New Mexico, and his wife, photographer Michele Penhall, the home at first seems like a totally alien construct.



Advertise in Trend

— circulation & distribution —

Trend’s mission is to celebrate the art, design, architecture, and cuisine of Santa Fe, Albuquerque, and Taos. In exploring the attributes that make these places unique, we reflect the beauty, depth, culture, and trendsetting style of these communities—which in turn inspire locals and visitors alike. We engage talented writers and photographers to create thought-provoking and stimulating content, which is complemented by the quality and aesthetic excellence of our advertisers. Our uncompromising attention to detail and rigorous printing standards not only make us a highly respected and collectible magazine but also create a demand for the products and services featured in each issue we publish. When your advertising appears in Trend, you are a part of the timeless aesthetic that embraces our readers’ sensibilities. Your ad, together with our editorial integrity, will fill a unique niche in the magazine marketplace, one that is sophisticated, stylish, and cutting edge, guiding buyers to the best art and merchandise available for purchase in the West.

Trend magazine is published annually, and copies are available throughout New Mexico and through subscription.

Trend Annual 2020 issue: August 1, 2020 – December 31, 2020, with a distribution of 20,000 copies.

Trend magazine reaches an educated, informed, affluent readership with insightful, engaging editorial content focused on art, design, architecture, interiors, cuisine, and lifestyles.

• Advertisers are provided complimentary copies to give to their clients.

Trend distributes by mail to subscribers, including homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders. Trend is also distributed at local and national art fairs, and at design and cultural events.

20,000 copies are distributed annually. 500 copies are mailed to subscribers in the United States and Canada. Complimentary copies are distributed in Santa Fe, Albuquerque, and Taos at the finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, restaurants, industry design shows, title companies, vacation-home rentals, and the offices of architects, builders, and designers.

— space reservations and deadlines —

Trend – Annual 2020
Artist advertorial materials due April 2, 2020
DesignSource bonus materials are due April 16, 2020
Press-ready ads and space reservations due June 1, 2020
Issue distributed August 1, 2020 – December 31, 2020

— payment —
A 50% deposit is due upon signing a contract. The balance is due with the submission of ad to publish. Ads not paid in full by the artwork deadline will be pulled unless prior written arrangements are approved by the publisher. Deposits will be forfeited unless such arrangements have been made. Advertisers receive a 5% discount for prepayment of 2x annual contracts.

• All advertising rates are net of agency commission.

• Ad prices do not include production or photography.

• Other than the covers, no position will be guaranteed unless
10% is added to the above rates.

• Ad pricing includes a link to your website and all social media platforms.

Facebook www.facebook.com/magazineTrend

Twitter www.twitter.com/santafeTrend

Instagram www.instagram.com/santafeTrend

— advertorials —

An advertorial is advertising in “article” format. Trend advertorial rates include writing and production. Advertisers have the option of providing their own photography and copy, or copy will be written by an official Trend writer at no additional charge. (Please reference the format layout). Copy provided by advertisers will undergo editing by the Trend editorial staff as necessary. All Trend advertorials are identified with an “advertisement” header at the top of each page.

— artwork submission —

Please send press-quality PDF ads to: trendjeanne@gmail.com by email, or, for large files, you can use an FTP site like dropbox.com or hightail.com.

We will confirm that your ad was received and contact you if there are any problems.

The publisher is not responsible for improperly submitted files. Trend adheres to high-quality production guidelines and reserves the right to refuse advertising or ad materials that will not produce high-quality results.

Trend advertising design pricing and advertising assistance —

Two-page spread: $400 Full page: $300
Two-thirds page: $300
Half-page and one-third page: $250

For more information, contact santafetrend@gmail.com. If you would like design assistance with your ad, contact art director Janine Lehmann at 505-466-1912 or advertising production manager Jeanne Lambert at 505-702-8594 or trendjeanne@gmail.com for information and pricing.

— bonus sections —

Trend’s Annual 2020 21st issue (V21#1) is art and design-focused. We offer special artist and design advertorial rates.

Artist two-page advertorial: 250 words, we design ad, you supply digital image and words via email to our designer.

$2500 1x if purchased by April 1, 2020.
Trend’s Real Estate bonus will also include one-, two-, and four-page advertorials featuring magnificent homes for sale.

— sales representatives —For space reservations, contact your Trend sales representative:

Cynthia Canyon
505-470-6442 santafetrend@gmail.com

Mara Leader
505-670-1056 mara@maraleader.com

Anya Sebastian
505-920-9700 scribe505@fastmail.net

— photography —

Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.

Santa Fe TREND Annual Lookbook